Both Women And Men Are Spending Big On Their Appearance

While the beauty industry has traditionally targeted women, a pre Covid-19 survey found that men were spending nearly the same amount per month on their appearance. Survey results found that women spend an average of #313/month on their image vs. $244/month for men. While this may seem like a large difference, the discrepancy is mostly attributed to one product - makeup. Aside from makeup, men and women are spending very similar amounts to keep up their appearance.

Consumers Are Becoming Increasingly Cautious of Potential Side Effects

Whether it's the ingredients in their beauty products or potential complications from cosmetic treatments, customers are paying more attention to potential side effects when deciding on beauty products & services. Natural products and non-invasive procedures continue to rise in popularity while products known to contain harmful chemicals and invasive procedures are rapidly losing market share.

Customers Are Looking For More Complete In-store Experiences

The pandemic has started a DIY revolution of sorts, with people searching for at home solutions for things they have typically gone to brick and mortar locations for.

Although consumers are starting to do more in person shopping, they're expecting a bit more than they were pre-pandemic. Customers are no longer going to a store for a single treatment or purchase but are instead looking for locations that offer a wider array of product & service offerings with a more engaging customer experience.

Weight Is The Top Appearance Related Concern For Both Men And Women

When asked what their top appearance related concerns were, weight was overwhelming listed as the top concern for both men & women. The survey found that respondents were spending an average of nearly $106 per month on gym memberships, classes, supplements, and mobile apps focused on weight loss.

Consumers Are Opting For Less Invasive Cosmetic Procedures

20 years ago, surgical treatments like liposuction were the gold standard for weight loss, however the advancement of non-invasive body contouring technology has led to a significant shift in behavior.

Patients are now looking for less risky options to target stubborn fat with treatments that require little to no downtime after treatment. Between 2000 - 2020, minimally invasive cosmetic procedures have increased by 174% while liposuction has decreased by 40% over the same time.